July 10, 2007
12 simple steps to successfully sell your home and get a best price in buyer's market
For whatever reason, you got to sell your home. But unfortunately, you are told that you are in a buyer’s market of real estate. In a buyer's market, there are more homes for sale than buyers. Supply is over demand. Prices plummet, homes take longer to sell, and those that sell often do so with tremendous concessions made by the sellers. News media keep reporting negative news about housing market. This is pretty bad for sellers.
Now, you've got a home to sell in buyer’s market. How can you sell fast and get a highest possible price you like?
Do not be totally freak out by the bad news. There are things you can do to Sell Your Home Fast and get the maximum of your money. What you need to do is to well be prepared, learn how to do things right, and a little bit more than your competitors in the neighborhood. The key is to 1) increase the buyer perceived value of your property and make your home attractive to buyer and stand out in the neighborhood, 2) list it at an attractive price lower than the buyer’s perceived property value, 3) expose it to as many potential buyers as possible by effective marketing, and 4) broad the buyer base by being flexible about the term and different ways of home selling, such as owner financing, or lease options. You can download our free eBook for the details on how to successfully sell you home fast at highest possible price in buyer’s market if you are our subscriber or member. In this eBook, we have revealed many valuable home selling tips or secrets that cannot be found anywhere. It tell you how to follow the 12 simple steps to successfully sell your home and get a best price in buyer's market. It will be available very soon.
Followings are the table of contents in our eBook.
A. Be ready and make a sound selling plan:
1. Determine the fair market value of your property by using comparable properties in your neighborhood;
2. Check out your home mortgage or loan balance;
3. Figure out how much equity you have in the house;
4. Calculate the selling costs including costs for home repairs, commissions, percentage of discount buyer may want, reserves for repairs that inspection may reveal, tax and closing costs that you may have to pay;
5. Evaluate your current financial situation to see you have money to do some upgrades;
6. Determine what to upgrade that can bring good return;
7. Make important decision on pricing your house for sale;
8. Figure out who are your potential buyers;
9. Structure ways that your home can be sold;
10. Determine to hire an real estate agent or to do for sale by owner;
11. Determine the right list price and make it attractive to the buyer.
B. Increase buyer’s perceived value of the property
1. Make necessary repairs based on your financial situation;
2. Stage the house well and make it stand out to increase perceived value and make the potential buyers love the house;
3. Have nice featured photos taken for internet marketing or showing, listings, and flyers;
4. Have a home appraisal done to show the buyers.
C. Market your home to the targeted potential buyers and bring as many buyers to your property.
1. Market your home to as many targeted buyers as possible whether by your agent or yourself;
2. Choose a right agent who can do marketing effectively and actively;
3. Make sure you are using all the free internet marketing tools to reach buyers;
4. Place some paid ads in news paper if you are doing for sale by owner;
5. Use listing service;
6. Conduct email campaign to reach buyers and buyer agents;
7. Distribute flyers or post cards to the neighborhood;
8. Place direction signs on the main road towards your home;
9. Make sure your agent is working hard enough to market your property;
10. Do your owner marketing even of you have an agent working for you;
11. Offer some incentive to buyer agent who can bring a buyer and close the deal;
12. In additional to the traditional cash closing, offer flexible ways to buy, including owner financing, lease options based on your financial situation.13. Show your home right.
D. Evaluate the offer carefully and be ready to negotiate.
1. How to evaluate offer and make counter offer;
2. How to negotiate.

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